Joanne Smith

Joanne Smith has extensive experience across ecommerce and technology businesses with a specialism in taking start-up and scale-ups through rapid growth phases to profitably operating at scale and into high-growth publicly-listed companies.

Joanne is the CFO of July, a fast growing Aussie luggage brand which has already launched in the US and is planning to expand to the UK in 2023.

Prior to joining July, Joanne was CFO of Little Birdie which secured a A$30 million investment from the Commonwealth Bank, the largest ever pre-launch funding round for an Australian start-up.

Previously, Joanne was Deputy CFO of and was an integral part of the team that took through its 2016 IPO, and also worked in KPMG’s deal advisory team, advising clients on mergers and acquisitions and corporate transformations in both the UK and Australia.

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