wff

Jared Valarao

Jared Valarao is the Chief Financial Officer of Philippines AirAsia. He is responsible for planning, managing, and controlling the accounting, treasury, corporate finance, commercial forecasting and strategic planning functions for the Philippine subsidiary of the world’s best low-cost airline.

Prior to joining AirAsia, Jared was with Colgate-Palmolive, the world’s leading oral care brand, as the Head of Revenue Growth Management. He is part of the team which led the Philippine business to unprecedented growth. They surpassed pre-pandemic levels, as profits grew as much as the entire European business units of Colgate-Palmolive combined even with supply chain disruptions and high logistics costs. The brands consistently outperformed competition even in already mature and highly competitive categories. 

Jared began his corporate career as a Certified Public Accountant (CPA), specializing in commercial analysis, risk assessment and investment valuation. He has experience in power generation, ecommerce, and consumer packaged goods performing various progressing roles in finance, marketing, and sales. He is currently associated with the Asian Institute of Management and is also a Certified Management Accountant with a level 9 NZQF rating by the New Zealand Qualification Authority which is equivalent to a Master’s Degree in Australia and New Zealand.

He describes himself as a marketing and sales native highly proficient in finance. Unconventional but methodical, he speaks about revenue management, managing turnarounds of distressed organizations, and leveraging the FP&A function together with sales, marketing and supply chain to deliver business objectives.

© 2025 World Finance Forum, a product of Global Growth Business Limited | All rights reserved.