Dado Alonso is Group CFO at BBG, the global e-commerce company and one of the pioneers in the direct-to-consumer business. The Internet brand company currently sells 4,800 products under 56 brands (including Klarstein, auna, blumfeldt, Capital Sports) on more than 100 channels in 28 countries. She is a passionate and performance driven finance executive with more than 25 years of successful financial experience in world-class corporations.
Prior to BBG she served as Group CFO for Azerion, where she successfully completed a SPAC / IPO . Before this she served in different finance executive roles at Naspers, C&A Netherlands, Booking.com and Amazon Europe. She started her career in Siemens.
Outside of work Dado Alonso stays busy spending time with his son reading, kickboxing or painting. She also works to make the world a better place focusing her most hearted interest towards women and children.
She holds a MA in Law and a MA in Business Administration from Universidad Pontificia Comillas (Spain), a MSc IT & Management from Sheffield Hallam University (UK), as well as a CMA from the US Institute Management Accountants. Dado has been since 2012 member of the IMA, from 2017 to 2022 she has been serving as member of the IMA/ICMA Boards. Since January 2023 she’s also appointed at Professional Accountants in Business advisory group within the International Federation of Accountants.