Splash is one of the largest fashion retailers in Middle East and Africa across 13 markets in GCC, Africa and South Asia. Full suite CFO responsibilities including business strategy, financial planning and analysis, accounting (via shared services) and working capital management. Reporting into one of the board members of Landmark Group.
Led a robust governance mechanism on store portfolio (new store profitability, portfolio optimization), cost savings across the value chain (procurement, marketing spends) as well as effective inventory management.
In addition to CFO role, I am also responsible for supply chain, warehousing, and logistics (imports from Far East and South Asia) and exports from UAE to other markets. I also closely mentor the Egypt business, driving the right business decisions through product availability and pricing choices.