wff
23-24 MARCH 2023 | LONDON

World Finance Forum London

AGENDA DAY TWO

"Spend less time with spreadsheets and more time with customers. It will be more uncomfortable but more insightful. Successful CFOs know as much about how their customers make money as they do their own business."


Please note: the example agenda currently listed is from a previous summit, the 2023 agenda will be announced soon!

25/03/2022

8:30 am - 9:00 am

Registration & Breakfast

Morning registration (if you didn’t attend Day One) & then grab some breakfast & coffee/tea.

STAGE 1

25/03/2022

9:00 am - 9:30 am

Building an FP&A team to match the changing environment

Dan Hobden, Global Head of FP&A, Gett

When I joined Gett I was tasked with enhancing the FP&A function. There were some crucial aspects to look at, including recruitment to broaden the skillset, process and systems improvement, enhancing process documentation, connecting the global business unit with the local teams and improving the real-time tracking of our financial performance.
My talk will focus on how I went about addressing these opportunities and dealing with challenges along the way.

Speakers
STAGE 2

25/03/2022

9:00 am - 9:30 am

The Talent Market: what changing skills and values mean for CFOs

Lara Martini, Sr, Sales Enablement EMEA, Salesforce

Diversity and inclusion. The increasing tech skills gap, and the fragmentation of formal education and of employment. A changing appetite for monetary and non-monetary remuneration.
Our society is fast evolving, and yet pay scales and projections are often still built on the assumption of long term, full time employment, and aligned formal education rather than experience.
in this session, we’ll discuss some of the trends affecting labor market, and what they mean for Boards and CFOs.

Speakers
STAGE 1

25/03/2022

9:30 am - 10:00 am

Changing business needs demand a next-generation finance function

David Adams, Regional Finance Lead, Workday

There is a direct link between a successful finance function and agile business practices, swift decision-making, more efficient reporting, planning, and financial close. With increased business focus on value, finance needs to embrace new ways of working across the function – from automation in accounting to problem solving in FP&A. To meet this challenge, finance needs the right data, right technology and the right talent to drive shareholder value and meet the evolving business needs.

More Information

Speakers
STAGE 2

25/03/2022

9:30 am - 10:00 am

The Finance Tech Evolution: From Workflow-Driven to AI-First

Charlie Warne, Solutions Consultant, AppZen

Finance technology has undergone rapid change throughout the last 30 years. From manual paper processes to digital transformation, finance teams have better tools and technologies at their fingertips than ever before— but how do you know what’s here to stay and which investments will really help solve your biggest challenges as CFO?

More Information

Speakers
STAGE 1

25/03/2022

10:00 am - 10:30 am

The 5 Elements of Transformation

Michelle Hammersley, VP w Finance Transformation, GKN Aerospace

Experts agree that around 70% of transformation initiatives fail. There are five key elements to sustainable success, and the trick is in identifying and balancing them. This talk explores what those elements are, why they’re important, and some real-life examples of how they can be applied (or how not to!

Speakers
STAGE 2

25/03/2022

10:00 am - 10:30 am

Influence via Strategy

Tatiana Suvorova, Sr Director Sales & Education, UKI, Wella

Finance professionals are already fully equipped to drive business agenda and customer negotiations. Get to know how to influence your colleagues in business roles via strategy, setting SMART KPIs and external focus. This session is about sharing the influencing tips from the dark side, confidentially told by finance professional to finance professional.

Speakers

25/03/2022

10:30 am - 11:00 am

Morning Coffee Break

STAGE 1

25/03/2022

11:00 am - 11:30 am

Digital Transformation

Waheeda Shah, UK Financial Controller, QBE Europe

This session will cover: Digital Finance (advanced analytics and automation),  The strategic benefits and challenges of digitalisation, how COVID had driven the shift in digital priorities and how this will demand new skills and changes in culture

Speakers
STAGE 2

25/03/2022

11:00 am - 11:30 am

Big Data, AI, Fintech & Financial Inclusion: Disruption, Ethical & Sustainability Implications

Dr. Nashwa Saleh, Senior Lecturer, Finance, De Montfort University

This discussion covers among others how digital financial services (DFS) could help improve Access to Finance Gaps (GAPS) specifically across African markets. With the outbreak of COVID-19, the importance of DFS has increased significantly as the world collectively moved over the course of a short period as a result of the shock to rely on the digital economy at large and digital financial services specifically very heavily. Furthermore the pandemic has exacerbated inequalities globally and within markets, with gender access to employment and finance more severely impacted by the pandemic compared to others.

More Information

Speakers
STAGE 1

25/03/2022

11:30 am - 12:00 pm

How automation can help finance leaders beat The Great Resignation

Gareth Crouch, Finance Director, Soldo

As the world returns to growth, businesses are having to cope with the so-called Great Resignation: the name given to the record number of people leaving their jobs as the pandemic winds down.

Finance departments are no less affected. Recruitment firm Robert Walters reports that as recruiting ramps up, demand for ACA-qualified candidates significantly outstrips supply, and it can take over two years for the market to stabilise.

More Information

Speakers
STAGE 2

25/03/2022

11:30 am - 12:00 pm

A seismic shift: How Finance can add value across the organisation with next generation technology.

Ash Chapman, CEO, inlumi

Finance has been transforming and improving for the last 20 years.  Over that time the role and importance of technology has been growing.  As one system becomes old and outdated, it is replaced by a newer, more capable system.  This is now fundamentally different.  The latest generation of technology represents a more seismic shift; a platform enabling Finance to deliver significantly greater value across the organisation.  The case for change can be broader and more ambitious.

Speakers
STAGE 1

25/03/2022

12:00 pm - 12:30 pm

ESG Evaluations: A Case Study

Beth Burks, Director of Sustainable Finance, S&P Ratings

S&P Ratings will present on its ESG Evaluation, its fundamental opinion on corporate and financial institution’s performance on ESG issues. Launched three years ago, S&P Ratings has now completed over 120 ESG Evaluations across all sectors. Beth Burks, Director of Sustainable Finance at S&P Ratings, will walk through the analysis of two companies from within the consumer goods sector to showcase the analysis. Her talk will reveal how S&P is factoring in some of the largest trends in ESG including climate change, circular economy, and challenges with global health.

Speakers
STAGE 2

25/03/2022

12:00 pm - 12:30 pm

Sage: A Transformation Jouney

Ditmir Xhaferi, VP Accounting, Reporting & Controls, Sage

As the world of technology evolves, the appetite for cloud services has increased exponentially over the last few years. Sage has evolved its business model to address this change in market need and Finance has played a key role in supporting this strategy. This talk will cover the journey Sage has gone through to transform itself, and how FP&A helped shape this transformation and the use of technology as an enabler.

Speakers
STAGE 1

25/03/2022

12:30 pm - 1:00 pm

ESG compliance is far more than reporting – It’s a journey

Alan Bagnall, Associate Director, UKI, Wolters Kluwer
Kane Benham, Consulting Specialist, UKI, Wolters Kluwer

ESG is now a fundamental lens through which all business activities must be observed, and Finance must take a lead role.

The scope is widespread and so are its positive future outcomes – for your business, your customers, your investors, and far wider community. COP26 even introduced a legal requirement for most UK businesses. But where do you start?

In this session, we will talk through a mindset shift and a different approach to embark on your ESG journey and what it all comes back to (spoiler alert: Data).

Speakers
STAGE 2

25/03/2022

12:30 pm - 1:00 pm

Unlocking the Office of Finance: How Unrivalled Data Access Transforms Analytic Insights

Nick Jewell, Director, Product Marketing, Incorta

Finance teams are evolving: from traditional financial ‘scorekeepers’ to modern pioneers in their strategic use of data and analytics.

Yet, so-called modern data architectures deliver a fraction of the complete data picture needed to make critical business decisions. Acquiring data from business applications is costly, complex and inflexible, and often results in loss of data, quality issues and conclusions that can’t always be verified back to the source.

More Information

Speakers

25/03/2022

1:00 pm - 1:40 pm

Lunch Break

STAGE 1

25/03/2022

1:40 pm - 2:10 pm

Hands-on Crypto - Practicalities of Fair Value

This session provides finance leaders curious about the practicalities of holding crypto assets with a deep dive into the intricacies and rigor required to accurately estimate their fair value. Using the Lukka Prime methodology, reporting entities can rely on an approach that is robust, rigorous, audit-ready, and easy to understand.
Speakers
STAGE 2

25/03/2022

1:40 pm - 2:10 pm

How AI is Transforming Back Office Finance Operations

Mark Haywood, VP Sales, EMEA, AppZen

Autonomous finance operations takes finance automation to a new level. It performs specific functions without human intervention, using machine learning, deep learning and AI. The result? A system that increasingly becomes more efficient, more effective and smarter.

If you’re ready to implement AI into your finance operations, or are even just curious, join this session for a discussion around:

  • Why AI and why now
  • How AI solves some of your biggest challenges  while improving your bottom line
  • Areas where AI can help your team and processes scale, leaving time for more strategic initiatives

More Information

Speakers
STAGE 1

25/03/2022

2:10 pm - 2:40 pm

Financial System Transformation: How to Implement Your New ERP Without Losing Your Mind, Your Team, or Your Time

Ilana Esterrich, CFO, American Coatings Association

You have to upgrade your outdated finance & accounting systems to something new to keep up to date with your organization’s and your F&A team’s needs. There are so many options out there and plenty of salespeople pitching their products. How do you choose the option(s) that works best for your organization? How do you sell the significant investment to your leadership and board? Once you’re ready to go, how do you plan, implement, communicate, and Go Live on time and on budget? What are the lessons learned? How do I avoid all the horror stories I’ve heard about, read about, and know about and deliver a strong win for my F&A team and my organization? Learn from two organizations who made major overhauls in their respective financial systems and hear what worked, what didn’t work and what they’d do differently the next time.

STAGE 2

25/03/2022

2:10 pm - 2:40 pm

The importance of an Inclusive and a Diverse Finance Function – How to thrive through our differences

Juhi Baker, Head of Finance, THG

Finance Functions across the globe are facing new and ever-changing challenges, our approach to these needs to be different from the past. Now more than ever there is a need for a more diverse and inclusive finance function driving various viewpoints critical to succeeding in the future world.

Not only does having a strong D&I culture in finance make the workplace more just and equitable but performance improves when we are surrounded by people who look and think differently than us. Even today, far too many finance leaders are driven by numbers above all mindset and the glorification of burnout. We may talk about gender parity and race equity but we’re never going to get there if we don’t consciously work towards creating a more Inclusive Finance Culture.

More Information

Speakers
STAGE 1

25/03/2022

2:40 pm - 3:10 pm

The Quiet Puppet Master: How to influence the business and provide value-add to the organisation

Phil Richards, SVP, Finance, Kambi

This session will focus on how to open up, facilitate and maintain those essential communication channels across the business and functions required for an agile and adaptive business to be successful. Finance plays an absolutely crucial role in not only informing as to financial performance, but being across functions to ensure that the business is pulling together as a whole and therefore resources are being utilised as efficiently as possible to achieve the Company’s key objectives and goals.

Speakers
STAGE 2

25/03/2022

2:40 pm - 3:10 pm

The intersectionality of Leadership, Finance, and Inclusion

Carolina Veira, Director, Strategic Partnerships & CSR, CareMax 

  • How building and cultivating strategic partnerships with other organizations, governments, and communities can help improve employee retention and performance, increase brand awareness for the company and for us as leaders, track social impact and sustainable growth, and positively impact bottom line.
  • The role that media plays in all your projects and initiatives and the impact that this can have on our competitors and customers.
  • How ERGs and BRGs can be used to increase innovation and diversity within our organization.
Speakers

25/03/2022

3:10 pm - 3:40 pm

Afternoon Coffee Break

STAGE 1

25/03/2022

3:40 pm - 4:40 pm

Talent Acquisition

Lara Martini, Sr Director, Sales Enablement, Salesforce
Johan Olsson, CFO UK, Volvo
Carolina Veira, Director of Strategic Partnerships, CareMax

A wide ranging discussion with our panelists on talent acquisition; Reinvigorating professional development efforts, focusing on diversity, equity and inclusion, maximising the hybrid work set up and optimising processes.

Speakers

25/03/2022

4:40 pm -

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Great leaders of organizations run after problems, make their footprint bigger than their foot, and always strive to find the truth — because you have to get to the truth to be excellent.

CFO, Twitter

The primary mandate of the CFO is to be the guardian of shareholder value for the company. Traditionally, this was about managing risk, but today CFOs are expected to balance risk and opportunity. It's become quite a quite multi-dimensional role.

CFO, D&B

Operating a global business in a fast-changing world, you have to be grounded real-time in the external environment, have complete transparency, be fact-based and working with a great, collaborative team.

CFO, Ford

With an increasingly integrated world economy, be prepared to respond to higher levels of both risk and opportunity. A strong balance sheet is a tremendous asset when managing though periods of volatility.

CFO, Chevron

From an M&A standpoint, the returns on a spreadsheet are interesting, but it is far more important to be comfortable with the people running the business.

CFO, Krogers

Look at what your organization needs and don't be afraid to take chances, but balance risk with success, only increasing the former when the latter goals are being met.

CFO, Booking.com
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